The number of users accessing websites and web applications on their mobile devices has been increasing steadily. Likewise, popular search engines like Google as well use mobile friendliness as a major metric to rank websites. Therefore, enterprises nowadays focus on enhancing the mobile user experience of their websites. They even need developers to create mobile sites that allow visitors to participate and convert them to clients. The developers may make a webpage compatible with mobile devices in several ways. They can speed up the development of mobile websites using different techniques and best practices. However, it is also pertinent for developers to avoid a series of website errors to provide optimal user experience for mobile devices.
Mobile Website Development Mistakes Each Developer Must Avoid
Not Optimizing Forms for Mobile Device
The mobile websites as well accept user feedback and information through forms. But the developers have to optimize the forms for mobile devices to allow it easier for users to submit input. Unlike web forms, mobile forms need to be brief. The mobile forms should require users to submit just appropriate information. Therefore, the developers have to remove irrelevant and additional fields from the mobile version of a form. The mobile websites may further accelerate client data submission process by generating information utilizing the built-in hardware elements of the mobile devices.
Not Adopting Responsive Web Design
Not Focusing on Loading Speed
Most clients at the moment discard websites that do not load in 3 seconds. Similarly, Google also uses loading speed a metric while ranking websites. Most clients at the present time access sites over mobile internet connections such as a 4G, 3G and 2G. The mobile internet connections are not as fast as Wi-Fi and wired networks. No developer may keep the visitors occupied without increasing the website’s speed and performance.
Not Optimizing Components for Touch Screen
Responsive web design allows developers to make a website look good on different devices with a single code base. But the developers must enable mobile users to navigate the website seamlessly with a single hand. Also, the users must read and access the website content on smaller screens. That is why; it becomes essential for developers to optimize key elements of a website like buttons, menu navigation, and tap elements for the touch screen.
Still Using Flash Instead of HTML5 Videos
While developing websites, several developers yet deliver videos via Adobe Flash. The developers should remember that certain mobile operating systems do not support Flash. Also, most users dislike accessing videos with third-party extensions and plug-ins. The developers should utilize HTML5 videos instead of Flash to deliver videos seamlessly and quickly to various devices. HTML5 further assists developers to embed videos into a web page without affecting its loading speed.
Not Including Mobile Icons
Several clients nowadays spend more digital media time on mobile applications than a mobile website. The modern clients even love mobile websites that function, look and perform just like native mobile applications. While developing a mobile website, the developers have to explore methods to make it access the native software and hardware elements of individual devices. Also, they can make the website look and function like mobile applications by including commonly utilized mobile symbols and icons. They should utilize mobile icons to convey instructions and information and perform common actions.
Using Too Many Popup Windows
The desktop versions of websites use popup windows to run advertisements, convey special offers, and receive user feedback. While developing a mobile website, many developers still generate popup windows to accomplish various tasks. The developers must remember that the popup windows affect the mobile user experience of the website directly and adversely. They must avoid generating additional popup windows to boost the website’s user experience and engagement.
In addition, to stay away from frequent mobile website development mistakes, it is in addition significant for the developers to bear in mind the current guiding principle issued by popular search engines such as Google. The search engine guiding principles assist developers to make the mobile websites discoverable and deliver richer user experience.